In today’s fast-moving digital ad space, efficiency and precision are key. That’s why we’re excited to launch a major update to our SaaS platform: a robust new feature that turns it into a full DataHub for product feed management and Dynamic Product Ads. In the world of social commerce, even small technical details—like properly formatted product images - can greatly impact performance on Facebook and Instagram Shops.
Until now, our platform has been best known for enabling marketers to build and deploy regular display ads and catalog ads (DPAs) with ease. With the latest update, we’re expanding that value proposition. You can now use the platform as your central feed management system, distributing optimized product feeds not only to our ad builder but also to external platforms of your choice.
This development allows businesses to consolidate product data, reduce the number of tools required to manage feeds, and ensure consistency across campaigns and channels.
We’ve designed the new DataHub feature to be intuitive while offering the flexibility advanced marketers demand. Here's a step-by-step breakdown:
Start by importing your product data into the platform. We support multiple formats and sources to fit your current workflow:
This makes onboarding seamless, regardless of your ecommerce tech stack.
Once imported, map your feeds to align with the Google Merchant Center standard. This ensures compatibility with Google Shopping and other performance marketing channels, setting the foundation for effective DPA generation.
With your products mapped, create your product feed. This is the version of your catalog that you’ll use for dynamic ads or export to external platforms. The feed can be filtered, enriched, or modified to meet specific campaign needs.
Connect your imported feeds to the platform’s DPA engine. Here, you can choose to:
Each plan on our platform includes access to a specific number of feeds and product limits, making it easy to scale as your business grows. Whether you're managing a single boutique catalog or thousands of SKUs across international markets, the system adapts to your needs.
The ability to manage and distribute product data from a centralized platform offers significant operational advantages:
As commerce becomes more dynamic, your ad tech needs to keep up. Our new DataHub functionality is built for modern marketers who want more control, more efficiency, and better performance from their product advertising workflows.
This is more than a feature - it's a new way to manage product advertising from end to end. If you're ready to turn your feed data into a competitive advantage, our platform is ready to power your next campaign.
